Overview

What is Trigger Email?

Trigger Email enables clients to programmatically launch targeted email campaigns to HCP's and efficiently track performance and user engagement in real time.

Benefits:

• Automate outreach based on HCP content interactions or predefined events
• Send personalized targeted emails relevant to HCP's interests and marketing journey
• Automate campaign execution and collecting user engagement metrics
• Improve operational efficiency through higher engagement and increased conversion rates

How Trigger Email works?

1. User Action & Identification

   • When a specific user action or predefined event occurs—such as engaging with content, completing a form, or visiting a website—the client system identifies the user through tracking mechanisms (e.g., cookie, ID match, or event trigger).
   • If the user is matched to an NPI (e.g., 123456789 for Dr. Jane Doe), an email trigger can be initiated through Trigger Email API.

2. Initiate the Trigger via API

   • A POST request is sent to the Trigger Email API with the required parameters:
     • NPI: The matched HCP’s unique identifier.
     • Campaign ID: The ID of the preconfigured email campaign template.

3. Email Delivery

   • The Trigger Email platform identifies a valid, deliverable email address for the HCP NPI and sends the campaign email specified in the API request.

4. Automated Resends

   • If the HCP does not open the initial email within a specified number of days, the Trigger Email platform will automatically follow up by resending it, based on the configured retry rules.

5. Cooldown Period

   • After an HCP has received or opened an email from a particular campaign, a cooldown period (example: 30 days) is applied to prevent over-messaging.
   • Once the cooldown period is complete, new emails will be sent if the HCP meets the trigger conditions again.

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For any questions or to get started, contact us through the Support portal.